The New, Undisputed
World’s Greatest Athletes.
Who’s the World’s Fastest Man? No one knows.
The World’s Strongest Woman? The World’s Toughest? There’s never been a definitive way to settle the debate of “Fastest,” “Strongest,” “Toughest.” Until now.
Introducing “30-second sports.”
Today’s fans don’t want filler — they want fire. That’s why we tore up the rulebooks and created three original “30-second sports,” built from scratch to deliver raw drama and crown the greatest athletes on earth. At World 1, the sport is the highlight.
Welcome to World 1 Arena.
Through first-of-its-kind display and staging technology, we’ve created a high-tech arena show that redefines the future of sports entertainment and sponsorship. Creating not just new events, but new moments in sports history.
Purpose-built for multi-platform.
Yes, we have viral, scroll-stopping sports, but those same battles stack into longer-form, even higher drama championship brackets. The result is a must-watch multi-platform format — on social and across streaming and broadcast.
3 completely new sports for a new generation of athletes and fans ...
WORLD 1 SPRINTING:
World’s Fastest Man/Woman
30 seconds to reach Max MPH through a 10-yard “Speed Chamber.”
WORLD 1 LIFTING:
World’s Strongest Man/Woman
30 seconds to lift Max Weight: Max Bench + Max Squat.
WORLD 1 FIGHTING:
World’s Toughest Man/Woman
30 seconds to take down opponent — no strikes.
